Concern for a lack of affordable service dogs in the community, long waiting lists to receive a program dog, and a rise in "trained" service animals ending up in local animal shelters brought John Gore (pictured above), New Sentry K9, Cheryl Fagundo, Animal Rescue Friends Network, and local psychiatrist Jaqueline Bartlett together in 2017. This steering committe led to the birth of New Life Medical Service Dogs, Inc. In May of 2018, the organization received its IRS 501c3 charitable organization status.
When its service dog teams began experiencing access to public places, Service Dog Alliance of Florida was launched as the education component of New Life Medical Service Dogs, Inc. in November of 2018,,
John Gore, Myrna Longley, Ken Morgan (pictured above)